Catalyzing Consumer Engagement

Our C-IQ Assessment identifies opportunities to deepen consumer engagement and unlock greater customer value. Understanding your brand’s current C-IQ is an essential foundation to smart consumer-centric marketing.

• We score your brand’s C-IQ at each stage of the consumer lifecycle and calculate your brand’s overall C[IQ] score.

• We determine what is impacting your scores – data, technology, creative assets, team competencies, processes, etc.

• We qualify the impact each score is having on the consumer’s journey.

• We work with you to develop a C[IQ] transformation roadmap that considers impact and funds available.

Knowing your brand’s current C[IQ] helps determine where and how to focus, which helps ensure your teams are investing their budgets and time most effectively.

• Establishing a Consumer-Centric Vision. Being a consumer-centric organization is different from being customer-focused. Where can your organization pivot to achieve true consumer-centricity?

• Consumer-Centric competitive assessment. How do you stack up against your top competitors? Where do you have a consumer-centric advantage and where are you disadvantaged?

• Prioritizing Consumer-Centric ideas. Becoming Consumer-Centric is different for every brand. Which ideas compliment your business strategy, ambition and capabilities?

• Gap analysis. Where are the gaps in capabilities, organization, or systems to deliver on your consumer-centric ideas?

• Consumer-Centric Transformation Roadmap. What are the timelines, targets, and accountabilities for each of your priorities? What changes and funds are required to support the company’s journey to consumer-centricity?

We not only help you build a plan, we also guide or lead implementation.

• Consumer journey mapping + optimization

• Campaign design, development, implementation + tracking

• Digital marketing programs and tool design + sourcing

• Marketing technology evaluation, planning + acquisition

• Customer Data Platform design + implementation

• Commerce optimization - digital, physical + old fashioned direct mail

• Loyalty and retention program design + development

• Marketing analytic services + support

• Full service project management, from RFP to deployment

We facilitate cross-functional team development to ensure a consumer-centric mindset, cross-team collaboration, and consistency across all consumer touch-points.

Team augmentation is also an option.