Where do you sell products?
(check all that apply)
Do you maintain a central database of your customer information?
If Yes, how is it maintained?
If no, which of the following data stores house some of your customer information?
(check all that apply)
What data types do you maintain?
(check all that apply)
Do you use web analytics, marketing analytics or both?
How do you generate marketing reports?
(check all that apply)
Do you segment your house file?
Have you applied the segmentation to outbound marketing activities?
Do you send 1:many (batch) marketing messages via eMail to customers?
Do you send 1:1 (personalized) marketing messages via email to customers?
Do you have a loyalty program?
If yes, do you use a loyalty solution provider?
If yes, which one?
If yes, what is the basis of your loyalty program?
(check all that apply)
Name
First Name
Last Name
Email
