Insights Blog
Stumbling Good in the Neighborhood?
Sure, there was press, traffic, adds to cart, but there were also lots of disappointed consumers, who may choose another restaurant experience for their next date-night. Applebee’s needs swift action to make things right with a promotion that’s not so exclusive because date nights at Applebee’s are supposed to be “more accessible and flexible”...
The Point of No Return
The holiday season is passing (it’s now the returns-mania day after) — and more retailers charged fees to make returns this year than ever. Yet, consumers have been conditioned on free returns. And as we close this year and look ahead, that has me thinking about where this goes from here…
A Jumbo Miss: Team Jumbo-Visma Shifts Past an Opportunity
This missed opportunity by Jumbo-Visma's digital team is surprising…
Unlocking the Power of Customer Engagement
In today's fast-paced and hyper-competitive business landscape, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 isn't just a buzzword; it's a strategic imperative that can make or break a company's success. Read why customer engagement is crucial for business success…
Resync Your Data; Save Your Customer
Trigger eMails should be fire and forget -- that's true if all use cases are contemplated during implementation. My mantra...always walk in the customer's shoes. Brands can avoid customer experience failures by doing so. These two eMail mishaps could have easily been avoided.