Insights Blog
Kimpton Gets It
Today Kimpton moved me from a Loyalist to an Advocate. That’s because Kimpton went above and beyond what I would expect in extending the customer experience outside their space and politely into my own. Simple, but powerful and a bit clever…
Be Good to Each Other & Galvanize Customer Loyalty
Ya know, Kudos to Starbucks for their College Achievement Plan. Seriously. The plan offers eligible full and part time employees full tuition coverage to earn a bachelor’s degree from Arizona State University. Starbucks gets that this employee benefit will generate greater customer loyalty. I’m sure you’re thinking, “Wait, what? An employee tuition program fosters customer loyalty? She is nuts.” Hang with me here; let me explain…