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Evolving to Hyper-Relevant Engagement
Clearly, generic mass marketing is no longer sufficient. Personalization has become standard practice for marketers today. However, the next horizon is individualization—treating each customer as an individual with unique interests, needs, and preferences…
The Customer Rules Again in 2017
Happy New Year! We've noticed that 2017 is, once again, being touted as the "year of the customer." Well, "duh," so it should...