Insights Blog
Some Musings on Assistive AI
This year, while I've been treading in the deep-end of the AI pool, some observations are emerging about the realities of AI Agent deployment, and a thru-line is a particular focus on the customer engagement experience as a component of a CRM strategy...
Revolutionizing Consumer Engagement: The Power of Conversational Commerce
All meaningful relationships start with a conversation, just like when you walk into your local coffee shop and the barista greets you with, “Hi, welcome in! How are you? What can I get for you today?” Now, imagine that conversation happening digitally where an AI agent can have the same intelligent, even audible exchange with the customer—that’s conversational commerce…
The AI Outlook for the Balance of ‘24
Forecasting anything in tech can be tricky business. Yet, as we focus more of our work on AI technology in marketing, I find myself keeping notes about what we should anticipate next, because its nearly impossible to stay with the pace of new developments…