Insights Blog
Crafting Relevant Consumer Experiences
Your brand possesses a treasure trove of consumer data. However, to forge meaningful connections, your brand must synthesize data with tailored, personalized content and experiences that cater to the unique needs of your consumers…
Stumbling Good in the Neighborhood?
Sure, there was press, traffic, adds to cart, but there were also lots of disappointed consumers, who may choose another restaurant experience for their next date-night. Applebee’s needs swift action to make things right with a promotion that’s not so exclusive because date nights at Applebee’s are supposed to be “more accessible and flexible”...