Insights Blog
The AI Outlook for the Balance of ‘24
Forecasting anything in tech can be tricky business. Yet, as we focus more of our work on AI technology in marketing, I find myself keeping notes about what we should anticipate next, because its nearly impossible to stay with the pace of new developments…
The Right Approach to AI Concierges
In my last post (a while ago, apologies) you surely intuited that I have some reservations about the AI gold-rush. I do, but that applies primarily to the big infrastructure plays. At the retail-level, while there are right and wrong ways to go about it, I remain and am growing more bullish on the opportunity to apply AI in delivering more sustainable (and profitable) consumer relationships at the retail level…
Embracing AI for Consumer Engagement
Today’s post is an announcement; not because of any carefully laid marketing or business development strategy, but by virtue of finding ourselves immersed in something proving to be too important, too pivotal, and enormously powerful in creating durable consumer engagement and business growth for our client's brands. So, today it's time to share that C[IQ] Strategies is all-in on artificial intelligence applications for a new level of infinitely scalable consumer engagement…
Consumer Engagement: The Intersection of Content, Data, and AI
With the rise of digital platforms and the proliferation of data, brands have unprecedented opportunities to understand, connect with, and delight their consumers. At the heart of this evolution lies the synergy between content, data, and AI…