Insights Blog
The Consumer Decides. The Business Aligns.
Most companies say they’re consumer-centric. But too often, their org charts, KPIs, and tech stacks tell a different story.
In today’s digital society, the consumer doesn’t just influence your marketing plan — they reshape your business. When the consumer decides, the entire enterprise must align.
Let’s dive a bit deeper into the five core shifts required to turn consumer-centricity from aspiration into operating model — across structure, data, strategy, and culture.
Consumer Engagement: The Intersection of Content, Data, and AI
With the rise of digital platforms and the proliferation of data, brands have unprecedented opportunities to understand, connect with, and delight their consumers. At the heart of this evolution lies the synergy between content, data, and AI…
Stumbling Good in the Neighborhood?
Sure, there was press, traffic, adds to cart, but there were also lots of disappointed consumers, who may choose another restaurant experience for their next date-night. Applebee’s needs swift action to make things right with a promotion that’s not so exclusive because date nights at Applebee’s are supposed to be “more accessible and flexible”...
Cultivating Brand Love
Every brand seeks the nirvana of #brandlove. Yet, getting there requires masterful effort. Here are 10 strategies to cultivate customers who love your brand.
Brand Love
Yesterday I overheard someone say “Oh, I love that brand”. I immediately wondered if their definition of “Brand Love” is similar to what we embrace at C[IQ]…