Insights Blog

Stumbling Good in the Neighborhood?
Commentary, Strategy, Brand Engagement PJ Santoro Commentary, Strategy, Brand Engagement PJ Santoro

Stumbling Good in the Neighborhood?

Sure, there was press, traffic, adds to cart, but there were also lots of disappointed consumers, who may choose another restaurant experience for their next date-night. Applebee’s needs swift action to make things right with a promotion that’s not so exclusive because date nights at Applebee’s are supposed to be “more accessible and flexible”...

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