Insights Blog
The Human Side of Digital: Designing for Empathy at Scale
Consumers don’t just want efficiency – they want to feel seen. Designing digital with warmth and empathy means thinking beyond transactions, mapping the full journey, and using technology to create human-first experiences that build trust, connection, and loyalty at scale.
Embracing AI for Consumer Engagement
Today’s post is an announcement; not because of any carefully laid marketing or business development strategy, but by virtue of finding ourselves immersed in something proving to be too important, too pivotal, and enormously powerful in creating durable consumer engagement and business growth for our client's brands. So, today it's time to share that C[IQ] Strategies is all-in on artificial intelligence applications for a new level of infinitely scalable consumer engagement…
Cultivating Brand Love
Every brand seeks the nirvana of #brandlove. Yet, getting there requires masterful effort. Here are 10 strategies to cultivate customers who love your brand.
Brand Love
Yesterday I overheard someone say “Oh, I love that brand”. I immediately wondered if their definition of “Brand Love” is similar to what we embrace at C[IQ]…
Failed Customer Centricity and a Brand Implosion: United Airlines
Like many of you I am mortified by what we all witnessed as social media exposed United Airline’s practices run amok this past Monday. As a year-over-year 1K nearly 2-million mile United customer, I am deeply disturbed and seriously reconsidering the value of that loyalty.