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An eMail #FAIL
Customer Engagement, Commentary PJ Santoro Customer Engagement, Commentary PJ Santoro

An eMail #FAIL

Several weeks ago I was exploring the website of a fitness brand where I was considering making a purchase.  Their products and story are unique.  The site was simple to navigate; it included nicely curated, engaging video content. I was captivated yet, not quite ready to make a purchase…

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