Insights Blog
Embracing AI for Consumer Engagement
Today’s post is an announcement; not because of any carefully laid marketing or business development strategy, but by virtue of finding ourselves immersed in something proving to be too important, too pivotal, and enormously powerful in creating durable consumer engagement and business growth for our client's brands. So, today it's time to share that C[IQ] Strategies is all-in on artificial intelligence applications for a new level of infinitely scalable consumer engagement…
Victoria’s Secret: She’s Technically Blind
Perhaps Les Wexner, the CEO of L Brands, owner of Victoria’s Secret, is convinced the Internet won’t kill-off stores and while we’re at it, he’s convinced consumer’s fascination with Smartphones will fade. Seriously, Wexner does not believe Amazon has hurt retailers, or that declining mall traffic perpetuated the closing of over 6,000 retail doors over the past year. Really...
The Customer Rules Again in 2017
Happy New Year! We've noticed that 2017 is, once again, being touted as the "year of the customer." Well, "duh," so it should...