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Resync Your Data; Save Your Customer
Trigger eMails should be fire and forget -- that's true if all use cases are contemplated during implementation. My mantra...always walk in the customer's shoes. Brands can avoid customer experience failures by doing so. These two eMail mishaps could have easily been avoided.
An eMail #FAIL
Several weeks ago I was exploring the website of a fitness brand where I was considering making a purchase. Their products and story are unique. The site was simple to navigate; it included nicely curated, engaging video content. I was captivated yet, not quite ready to make a purchase…